Fundraising Essentials

This introductory workshop is designed for nonprofit professionals who are employed in today's highly competitive environment. Participants in this workshop will learn the basic concepts, theories and activities of fundraising, including: the connection between marketing and fundraising; friend-raising as a pre-requisite to fundraising; sources and types of funds to be raised and the corporate implications associated with each; ethical issues and considerations; strategic assessment and planning for fundraising- identifying, selecting and designing types and kinds of initiatives; building a corporate fundraising infrastructure and a culture of giving; the roles of governance and management relative to fundraising; and, the exercise of stewardship as to the disposition of funds raised and donor relations. The mastery of the content of this workshop will provide the foundation for participants to proceed on to advanced and specialized fundraising topics.

This workshop does not have any offerings for this semester.